Union, a boutique clothing store, in downtown Asheville is owned by couple, Tiffany and Orlando Hernandez. Opening this store was a “union” of their professional experience as Tiffany was a buyer for The May Company and Orlando had a background in sales. When deciding to open Union, they were looking to fill a niche in the boutique market. They saw the need for a mix of modern, designer casuals similar to what you might find at Barney’s.
Ben Sherman, Diesel and J. Fold have a universal appeal and the collection was created to bridge generations. Tiffany says “I love it when a fathers and sons both come in and buy from our store.” The couple strives to bring in new merchandise on a regular basis and to carry a wide range of sizes. “We are always trying new vendors so the store is always fresh,” says Orlando. They do most of their purchasing in Las Vegas and New York. Their collection has grown to include designer jeans, shirts, jackets, belts, hats and jewelry for both men and women.
Tiffany and Orlando are as involved in their shops, one in downtown and the other in Gerber Village, as they are in the community. They recently participated in a fashion show to benefit an aids charity along with MAC cosmetics. On March 25th they will be part of a fashion show at the Garage called “Push Asheville Fashion”. It is a show to encourage people to buy locally. (text and photos by Troy Winterrowd)