Renovate with Color

Affordable Remodeling that is not Black and White

If you’ve been with me over years of remodeling homes and retail spaces you would have heard me say, during my efforts to be creative and economic, “It’s all about the paint and lighting.” It was over this philosophy that I bonded with Scott Courtenay-Smith last Tuesday night sharing glasses of Spanish red at the Battery Park Book Exchange. Scott is owner and resident artist of  “Renovate with Color.” We all know about Design-Build companies. Scott refers to his company as a Design-Paint company. Get it?

I first heard about Scott on the weekend pages of the Citizen Times. His work was featured in the “Home of the Week” section where he transferred a North Asheville, mid-century ranch into a creative retreat for a couple of IBM Executives who moonlight as potters. How perfectly Asheville! He combined a bold color palette mixed with vintage Asian illustrations from the couple’s travels. Scott’s inspiration ignites directly from the home or business owner using what they have as the nexus to begin the transformative and aesthetic dialogue. The clients were comforted in the way Scott included them throughout his process, so they felt even closer to the final result.

For a business client, understanding their branding is important to Scott and he likes to illustrate their story with his color and graphic choices. Recently, he noticed how the local Benjamin Moore store missed an opportunity by painting the outside of their store a muddy brown. Given the richness and history of the paint company, Scott approached them with his own vision that captured their branding at a billboard scale to grab the attention of the driving audience on busy Merrimon Ave. The result reflects the story of the business itself.

Another component that Scott feels is important to his work is the green aspect. He is able to bypass extensive remodeling and waste while transforming a space completely with paint. Once, he convinced a residential client to keep their kitchen cabinets and let him rework them. They were thrilled with the dramatic change, the expert paint treatment he provided and the money they saved in the process. No cabinets and hardware were harmed in the process and, more importantly, they did not end up in the landfill.

For merely $125, Scott will come to your business or residence for a one-hour consultation. He follows that up with a summary report and a master color palette tailored for your project. Given the nature of today’s economy and home values it sounds like an appropriate alternative for your investment dollars. More with less. I get it.

Article by Troy Winterrowd

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